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bone necklace
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Price range
Great$7.68–$64.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 96K searches
Signals Low Review Barrier