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boho belt
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (11.2%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,133.03avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.71–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 448K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate