45
boho bag
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$93.74avg listing price — sweet spot $15–$100
Review moat
Good862.99avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 345K searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Price range
Okay$8.67–$291.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale