68
body tape
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Market size
Good$645K$645K/yr · 558K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Price range
Okay$3.63–$24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,259.4avg incumbent reviews — the moat a new listing must climb