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body chain
Launch itA $1.1M/yr market growing +21.0% this quarter with returns at 4.9% — clears our launch bar.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 2.3M searches
Review moat
Good508avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Bad$6.44–$15.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand