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bob ross costume
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Review moat
Great225avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.43–$31.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 181K searches
Returns
Bad8.7%return rate — above 5% kills the launch gate
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand