48
boas for party bulk
Skip itSoft demand (-77.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.44avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great234.3avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.15–$47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 35K searches
Growth
Bad-77.5%90-day search growth — must beat 0% to launch