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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 46Competition 51Returns 79Price range 61Avg price 82Brand share 2Review moat 81Quality gap 17

Avg price

Great$17.82

avg listing price — sweet spot $15–$100

Review moat

Great380.85

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$4.32–$31.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Market size

Bad$79K

$79K/yr · 120K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

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