61
blue wig
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$21.58avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.87–$105.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great$855K$855K/yr · 1.4M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,835.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Returns
Bad9.3%return rate — above 5% kills the launch gate
Signals High Returns