55
blue tinted sunglasses
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but prices mostly outside the sweet spot ($7.10–$431.56) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$23.04avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 275K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,621.38avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Price range
Bad$7.10–$431.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns