51
blue sequin skirt
Worth a lookShows a sweet-spot price point ($22.29 avg), but high returns (16.3%) keeps it on the watch list.
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great421.34avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.20–$38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 172K searches
Returns
Bad16.3%return rate — above 5% kills the launch gate