50
blue gown
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (25.7%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$48.58avg listing price — sweet spot $15–$100
Price range
Great$19.50–$115.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,316.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 393K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad25.7%return rate — above 5% kills the launch gate