55
blue belt
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (5.7%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Price range
Good$6.78–$38.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 407K searches
Review moat
Okay3,789.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Signals High Returns