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blister balm
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Good$7.40–$29.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,351.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 178K searches
Signals No Dominant Brand