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black wig men
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (12.1%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.50avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Review moat
Good896.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.63–$158.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 104K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate