54
black spandex shorts
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($65K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Price range
Good$6.71–$36.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,114.85avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 267K searches
Signals No Dominant Brand