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black soccer socks
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Price range
Okay$5.52–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,458.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 176K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch