50
black soccer shorts
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$31.68avg listing price — sweet spot $15–$100
Price range
Great$13.25–$120.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 1.1M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad8,624.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale