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black soccer shorts women
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Growth
Great+91.1%90-day search growth — must beat 0% to launch
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Good$8.22–$30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,110.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 1.4M searches
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns