39
black slouch socks
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,113avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.39–$18.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 70K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch