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black shirt dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Growth
Great+88.3%90-day search growth — must beat 0% to launch
Price range
Great$8.71–$49.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,568.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 519K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate