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black scrub top
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.76avg listing price — sweet spot $15–$100
Price range
Great$6.90–$44.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,814.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 601K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Signals High Returns