51
black satin dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (25.9%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.46avg listing price — sweet spot $15–$100
Price range
Great$12.75–$70.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good979.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 1.4M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad25.9%return rate — above 5% kills the launch gate