63
black pasties
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.21–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 116K searches
Review moat
Bad4,013.22avg incumbent reviews — the moat a new listing must climb