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black onesie
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$8.98–$20.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,326.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 361K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch