46
black off the shoulder sweater
Skip itSoft demand (-57.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.56–$36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,041avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 440K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.8%90-day search growth — must beat 0% to launch
Signals High Returns