40
black knit sweater
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$20.86avg listing price — sweet spot $15–$100
Price range
Great$9.38–$94.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,849.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 283K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-70.0%90-day search growth — must beat 0% to launch
Signals High Returns