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51

black football jersey

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 48Conversion 11Competition 95Returns 20Price range 74Avg price 80Brand share 95Review moat 76Quality gap 47

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$16.89

avg listing price — sweet spot $15–$100

Review moat

Great487.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.14–$34.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 156K searches

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