35
black dress shoe laces
Skip itPrices mostly outside the sweet spot ($3.96–$14.85) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,269.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$6.74avg listing price — sweet spot $15–$100
Market size
Bad$73K$73K/yr · 75K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$3.96–$14.85cheapest to priciest tracked listing — scored on the share inside $15–$100