39
black dog ears
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Great142.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Good$5.33–$37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 232K searches