47
black chain
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Price range
Good$7.96–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,114.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$193K$193K/yr · 609K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.6%90-day search growth — must beat 0% to launch