49
black bunny ears
Skip itHigh returns (7.8%) — this niche doesn't clear our bar today.
Review moat
Great237.55avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.54–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 184K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate