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Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$24.47avg listing price — sweet spot $15–$100
Price range
Incredible$17.30–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+106.3%90-day search growth — must beat 0% to launch
Review moat
Great330.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Bad$81K$81K/yr · 418K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad14.7%return rate — above 5% kills the launch gate