45
black bandana
Skip itPrices mostly outside the sweet spot ($4.27–$14.07) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Market size
Good$366K$366K/yr · 488K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,444.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Price range
Bad$4.27–$14.07cheapest to priciest tracked listing — scored on the share inside $15–$100