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52

black and yellow striped shirt

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($14K/yr) keeps it on the watch list.

Market size 3Growth 61Conversion 3Competition 96Returns 11Price range 65Avg price 78Brand share 96Review moat 50Quality gap 68

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Great$16.24

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.13–$29.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,482.73

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Market size

Bad$14K

$14K/yr · 340K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Products