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bjj belt
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.79avg listing price — sweet spot $15–$100
Price range
Great$6.06–$58.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good905.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 200K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality