53
big sister outfit
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Price range
Good$6.83–$38.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good651.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 449K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand