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big deborah t shirt

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 33Conversion 13Competition 47Returns 62Price range 89Avg price 86Brand share 29Review moat 53Quality gap 32

Price range

Great$13.79–$30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.30

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,363.03

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$8K

$8K/yr · 41K searches

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