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big brother shirt
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Good517.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$8.57–$22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$261K$261K/yr · 2.1M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale