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beige shirt men
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Great$18.70avg listing price — sweet spot $15–$100
Price range
Great$11.86–$28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,080.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$141K$141K/yr · 511K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns