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beige maxi dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (27.6%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.75avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Price range
Good$10.74–$151.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 505K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad27.6%return rate — above 5% kills the launch gate