52
beige fanny pack
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Great$6.77–$44.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,609.35avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 72K searches
Signals High Returns