46
beehive wig
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$4.20–$33.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,181.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 155K searches
Signals High Returns