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bedhead pajamas
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great180.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$85.52avg listing price — sweet spot $15–$100
Price range
Great$29.49–$120.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 90K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand