30
beast mask
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Great$50.05avg listing price — sweet spot $15–$100
Review moat
Great354.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.17–$137.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 25K searches