47
bear socks
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.10–$41.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good552.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 109K searches
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand