45
bear claws
Skip itSoft demand (-67.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.58avg listing price — sweet spot $15–$100
Price range
Great$6.06–$76.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$364K$364K/yr · 539K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,822.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.0%90-day search growth — must beat 0% to launch