45
beanie with light
Skip itSoft demand (-62.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.05–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,562.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$163K$163K/yr · 429K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand