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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 49Conversion 41Competition 13Returns 0Price range 70Avg price 88Brand share 0Review moat 69Quality gap 53

Avg price

Great$20.24

avg listing price — sweet spot $15–$100

Price range

Good$7.73–$31.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good741.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$21K

$21K/yr · 31K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad12.7%

return rate — above 5% kills the launch gate

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