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basketball hoodie
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$27.53avg listing price — sweet spot $15–$100
Price range
Great$10.74–$54.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great421.04avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 116K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch